On September 21, NRE, formerly National Railway Equipment Company, launched a new look at the Railway Supply Institute’s (RSI) annual trade show and conference in Montreal, Canada. The new brand represents the growth of the company into expanded product and service lines, as well as internationally. Moving forward they will simply be known as NRE.
NRE designs and manufactures new locomotives from the ground up. They remanufacture and supply parts to the locomotive market. They repower existing locomotives to give them new life and make them more efficient and powerful. They service and maintain locomotives including an extensive North American and global field service network. They design and manufacture electronic control and propulsion products to the rail industry. They buy used locomotives, re-engineer and remanufacture for sale or lease. They provide salvage service. They even service inland power and off shore vessels for the marine industry.
“Many of our customers don’t know us as we are today. Our repower customer doesn’t likely know that we provide wheels or electronics. Our wheelworks customer probably doesn’t know that we are capable of engineering and building a locomotive from the ground up,” said NRE President Steven Beal. “In order to continue to grow and compete on a global level, this is an issue that we decided to address,” he added.
NRE unveiled a new logo, colors, print materials, social media presence and announced the development of their new website, www.nre.com, which will include a mobile version. Their new look also appears in their locomotives, products, paint schemes as well as official documents. As part of the new brand, all 14 North American and 5 International locations will implement the identity system.
“By bringing all of our domestic and international corporations and physical locations under a single unified brand, our marketing efforts will be more effective,” stated Keith Batley, NRE AVP, North American Sales. “It will also better represent the size and scope of the company that we are today.”
For more information, please contact Keith Batley at 920-915-1825.